George LaFleche

Born and raised in Winnipeg, Manitoba, George LaFleche has built a strong foundation in hockey analytics through progressive roles in junior and varsity sport. His passion for the game and data-driven decision-making began early, leading him into a gameday operations role with the Winnipeg Freeze of the MJHL during the 2021–22 season.

George transitioned into analytics shortly after. Serving as Head of Analytics for the Winnipeg Bruins U18 AAA, where he contributed to the team’s 2022–23 run to the provincial finals. He continued to expand his expertise with the Niagara North Stars U18 AAA in 2023–24, creating in game tracking tools and tailored data visualizations for coaching staff.

Today, George is a member of the analytics team for the Brock University men’s hockey program (USports/OUA). His work supports scouting and performance improvement through data visualization and statistical modeling,

Alongside his team roles, George is the creator of NBI Hockey, a growing digital brand focused on modern hockey analytics, education, and community engagement. He is committed to advancing how teams and fans understand the sport by making analytics more accessible, relevant, and impactful.